Gastronomy and Consumer Goods

Gastronomy, consumer, and FMCG goods belong to the traditional portfolio of our agency. Our FMCG team works on the basis of a perfect knowledge of its clients and their products, as well as the end consumers. This helps us design communication strategies based on the needs and development of the consumer preferences. The head of the team, Zdeňka Učňová, has acquired a strong marketing background, due to her prior professional experience, and understands very well the specific needs of marketing-managed brands and products. This brings the client a high appreciation of the synergies in all of its communication activities.

We have traditionally worked for major players in the beverage industry. Our portfolio included Karlovarská Becherovka, and since 2009, our services have been used by the number two of the Czech beer market, Pivovary Staropramen, to which we provide corporate communication as well as support for the brands Staropramen, Braník, Stella Artois, Leffe, Hoegaarden, and also Staropramen brand-name restaurants, Potrefená husa.

Consumer goods have always been represented in our portfolio, primarily by brands from the premium segment.

Our clients in this sector:

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AC&C Public Relations is a leading Czech communication consultancy, holder of many PR awards. Consultancy was established in 1993 and since then has provided services to the largest domestic and multinational companies, working with them in long-term relationships. The mutual cooperation lasts for more than ten years with many of them.

AC&C's main fields of expertise include information technologies, automobile industry, transport and logistics, FMCG, and financial and consulting services.

AC&C Public Relations' team of experienced experts holds know-how combining many years of PR consulting with a thorough knowledge of the media world.

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