Corporate Publications and Magazines

Ivo MinaříkIvo Minařík

If someone tries to tell you that in this electronic era company magazines – whether internal or targeted at clients – are outdated, do not believe him. Evidence to the contrary is the experience of those companies that stopped publishing magazines in order to save on costs two to three years ago, and yet today are reviving them.

Company magazines play several irreplaceable functions. They quietly enhance the image and awareness of the company and inform about its products and services in an unobtrusive way, increasing the loyalty of clients and employees alike. Not to mention that the feeling of paper on one's fingertips is something different than looking at a monitor.

A company magazine must be of good quality in all regards – from topic selection to the way texts are handled, finishing with graphics and distribution. And that is exactly what AC&C Public Relations can offer you – the "turnkey" production of company periodicals of the highest standard. Our editors are not only experienced journalists, but also have many years' experience with corporate clients. The results of our work speak for themselves: since its establishment, our agency has published more than 700 issues of company magazines, in a total of more than 10 million copies.

But even if electronic media make more sense to your target group, you have still come to the right place: production and distribution of company electronic newsletters and other forms of interactive communication via the Internet is a standard part of our offer.

AC&C Public Relations is one of the largest publishers of corporate magazines and other company publications in the Czech Republic. We have developed extensive know-how and a smoothly functioning editing system. We guarantee the highest standard of text, graphics, and print, and in the case of the electronic form, flawless distribution and interactivity with the recipients.


 

Case Study:

vw pripstudie 220Volkswagen Magazine

One of our most successful products in the sphere of corporate publications is Volkswagen Magazine, which AC&C PR issues in cooperation with Porsche Česká republika (formerly Import VOLKSWAGEN Group). The first issue was published in 1996, and since then we have produced 3 to 4 issues each year.

Over time, Volkswagen Magazine has "fattened up": whereas at the beginning it had thirty-two pages, last year it had 84 pages. Of course, the contents and the graphic form of the magazine have transformed over time.

Editors at AC&C PR work on each issue with utmost thoroughness, including advertising arrangements. The client then gives his/her comments to the proposed contents and approves the pages when ready.

Due to our perfect knowledge of Volkswagen products and of the brand strategy, we draw up a complete proposal of the contents, guaranteeing that the topics are as current as possible: topics can be changed and new ones can be included until the issue goes to print. The production of Volkswagen Magazine corresponds to the production process of a regular magazine. AC&C PR manages the entire process, from the initial suggestions to obtaining articles, the graphic aspects, printing, and distribution.

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AC&C Public Relations is a leading Czech communication consultancy, holder of many PR awards. Consultancy was established in 1993 and since then has provided services to the largest domestic and multinational companies, working with them in long-term relationships. The mutual cooperation lasts for more than ten years with many of them.

AC&C's main fields of expertise include information technologies, automobile industry, transport and logistics, FMCG, and financial and consulting services.

AC&C Public Relations' team of experienced experts holds know-how combining many years of PR consulting with a thorough knowledge of the media world.

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